Food System Basics: Getting to the roots of things
This past Saturday I did my third of what I hope will be many volunteer stints at the NuGenesis farm a few miles from our office. We started by hand planting broccoli, cauliflower, beets and kale … hand planting as in taking hundreds of sprouts out of plastic trays and putting them into the ground. …
Controlling corporate reputation where you can
We do a considerable amount of work with clients in the food system and recently received a stark reminder that there is much about corporate reputation management, particularly in the food business, that is out of our control. This became very evident when an animal welfare group released an undercover video that depicted animal treatment …
Food system reputation meets animal agriculture
Last week I had the pleasure of attending the Animal Agriculture Alliance’s Stakeholder Summit in Washington, D.C. It was an event that brought speakers ranging from government officials to UK executives to talk about one thing: animal agriculture and its role in the food system. The topic of animal agriculture continues to be controversial, with …
Save our Soles! Sustainable Parks and the Power of the Poo
When challenged to innovate we’re often tempted by some overzealous instinct to complicate things. But in truth, a good idea doesn’t necessarily have to make your head implode. My latest case in point is the brainchild of Terra, a Mexico-based Internet portal and their ad agency, DDB Mexico. The campaign cleverly resolves to improve sustainability …
