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Those Darn Millennials

Chances are you fall into one of two groups—you’re either a Millennial trying to be understood or from another generation trying to understand them. The age range being used for the millennial generation includes birth years from the early 1980s to the early 2000s, depending on where you look. Numbering about 80 million people, Millennials …

 
 

See Me Chore? What Does the Farmer Say? Rocking Out to Educate

Many of us in marketing and reputation management have been trying to educate consumers in an effort to bring them closer to the farm, remind them about the work that goes into raising food and persuade them to accept farm practices using just about any means available. Our day-to-day has been filled with advisory groups, …

 
 

New C|O Research Uncovers Consumer Perspective on GMOs

Whether General Mills’s announcement that its iconic Cheerios will no longer contain “genetically modified” ingredients – or one of countless blog posts devoted to food politics, Genetically Modified Organisms is big news.  Information and misinformation from both proponents and opponents abound. Charleston|Orwig wondered what really resonates with consumers, so we commissioned special research to find …