My Food Test
Working in many corners of the food system as we do here at Charleston|Orwig, daily we sift through oceans of claims, data and opinions. Organic this, vegan that. Meat-filled diets. Plant-based diets. Low carbs, but not too low. We have offices filled with people who are food system experts and it’s dizzying to us. I …
Sustainability actions can speak loudly, regardless of circumstances
It was billed as the nation’s first “green gas station.” “…. a cool oasis on a hot summer’s day …,” said The Christian Science Monitor. From its recycled glass floors to its living cacti roof (with solar panels), the BP gasoline station named after Helios, the personification of the sun in Greek mythology, embodied the …
TAAN Worldwide — Inspiration in the Power of Ideas
Most of us attend industry meetings to learn. On occasion, we have the good fortune to be inspired. Last week I was lucky to do both when Charleston|Orwig hosted a meeting of TAAN Worldwide in Austin, Texas. TAAN is comprised of independent communications agencies from around the globe. This was a North American meeting with …
A Changed World: Earth Day 43 Years Later
April 22, 1970, marked the first Earth Day and what some consider the birth of the environmental movement. A U.S. Senator from Wisconsin, Gaylord Nelson, dreamt up the day of awareness after witnessing the after-effects of the 1969 oil spill in Santa Barbara. Wanting environmentalism on the national agenda he announced his idea for a …
Sustainability and Wearing the Word Out
In strategic communications buzzwords don’t just get an eyeroll; they can apparently cause physical pain (see video above). Once strapped into Adobe’s Matrix-looking brain taser, I bet you’d think twice about firing off any fancy jargon. They call it the BS detector and it’s real. Maybe not in the literal sense, but consumers have their …