Category Archives: Sustainability
How do YOU Define Sustainability?
There is no one generally accepted definition of sustainability. Therefore, it’s not surprising that companies engaged in sustainability commit to it in different ways depending on their business. For example, a company that brews beer might be more focused on conservation of resources such as water and grain. A company that manufactures electronics might be …
In the Era of Sustainability and CSR, is Traditional B-to-B Communication Obsolete?
I’ve been thinking about this question over the past couple of weeks, stemming from a recent conversation I had with a Professor of Corporate Communications at Marquette University. The topic came up because a colleague and I are preparing to talk to a class of college students about CSR and sustainability within the next couple …
Produce Immersion: Samples, Seminars and Sustainability
Every year the Produce Marketing Association holds an annual conference that draws thousands to dig deeply into all things related to fresh fruits and vegetables. This year’s recent conference in Atlanta showcased everything from microwaveable artichokes in a bag to new fruits out of Mexico to the latest thinking on sustainability. It makes sense, of …
Walmart’s CSR: Growing Power Controversy?
Although Walmart has launched a number of CSR initiatives in recent years, the company’s emergence in the sustainable food movement remains largely unwelcomed by foodies. I think a double-take would serve them well. As a recent college graduate in public affairs and economics, I tend to keep pace with the influence of business on global …
Walmart: The Good Parent
When it comes to sustainability, I’m starting to think of the whole thing as a really large family. It is critical that parents set examples for youngsters, theirs and everyone else’s. The more I witness the sustainability “evolution” the more obvious it becomes to me that there really is only one sustainability parent in the …
