Category Archives: Sustainability

The triple bottom line – people, planet, profit – drive corporations, brands and sustainability leaders to make decisions for the future. Not only a business approach that creates long-term consumer value, it takes into consideration every dimension of how a business operates in the social, cultural, environmental and economic environment.

Embracing Food Waste as Fuel

While I usually manage to eat most of the food I buy, I’m guilty of occasionally letting unfinished packages of turkey lunch meat and bags of baby carrots go to waste. Unfortunately, I’m not the only one letting a little of the food in my fridge slip through the cracks and into the garbage. 40% …

 
 

Local Sourcing, Sweetgreen and the “Freshman Fifteen”

The infamous “freshman fifteen.” It’s what happens when you’re a busy college student without much time to prep your own meals, living across the street from a dining hall that specializes in belt-busting buffet. Something about that scene needed to change, and since the days weren’t getting any longer, a company called Sweetgreen decided to …

 
 

Brewing a Successful CSR Program

Ah, summer! As we kick back to enjoy America’s favorite pastime (baseball) and one of its favorite indulgences (beer), let’s celebrate a project that demonstrates Corporate Social Responsibility at its best. Craft brewers from diverse regions of the country banded together to make Homeland IPA, a special beer fermented with wood from baseball bats to …

 
 

Words Are Wind: Prove You Care

I’ve said it before and I’ll say it again, corporate social responsibility (CSR) programs must be transparent, honest and measurable. We cannot operate in a world where, as they say in Game of Thrones, “words are wind.” We can no longer expect words to accomplish what we strive for in CSR, we need to SHOW …

 
 

Budweiser: The Largest Local Brewery?

I’m wondering if Budweiser is reading the C|O research. In its newest ad, “Do you know where your beer is brewed,” the brewer tells the story of Budweiser as a beer brewed in local communities—hitting on our finding that 58% of consumers believe national brands can be considered local when local sources are used for …