Category Archives: Social Media and Reputation
Check out the hottest new property in social media: Pinterest
Some months ago, my daughter told me about a social media site called Pinterest. She was using it to keep track of design ideas and other visual bits that interested her. As I quickly learned, the name is a spin on the idea that drives the site: virtually pinning photos to virtual boards. I signed …
Copycats & the semantics of reputation management
In mid-January the clothing retailer H&M was in hot water with its social media fans. The furor began when a local Atlanta artist raised a flag to H&M that one of her paintings was being duplicated on their products without approval or compensation. The initial response from H&M to the artist apparently read like this: …
P.R. fundamentals still key in corporate reputation management
Phrases in the communications world like, “In today’s media landscape” or, “under the social media lens” are so common that one might think we’ve entered an alternate universe for how to interact with influencers and the media. Thankfully, a recent State of the Media report reinforces that some of the basic skills of human interaction …
In defense of corporate reputation: Going dark to shed light on SOPA
Whether you’re a lumberjack or proud owner of a new startup, you’ve likely heard something about the Stop Online Piracy Act (SOPA) or Protect IP Act (PIPA) recently. In the eyes of the tech community, the recently proposed anti-piracy law is clearly the avatar for ‘Big Brother.’ In fact, growing angst within the tech industry …
Pin It to Win It
I know the last thing most of us need is another social media platform to manage, but I’ve found just that in Pinterest. While Pinterest has been around since 2008, it recently found an increasingly large following. According to the website Pinterest is a Virtual Pinboard. This platform allows members to organize and share ideas …