Category Archives: Social Media and Reputation
Pin It to Win It
I know the last thing most of us need is another social media platform to manage, but I’ve found just that in Pinterest. While Pinterest has been around since 2008, it recently found an increasingly large following. According to the website Pinterest is a Virtual Pinboard. This platform allows members to organize and share ideas …
Hangouts brings more “personal” into your business communications
As often as not, our clients are as dispersed around the country or the globe as are we. So while nothing beats sitting across the table face-to-face, it is often not possible. On a number of occasions recently we’ve used “Hangouts” in Google+ to conduct video conferences versus conference calls. It’s easy. It’s free. It …
Coca-Cola’s Reputation Wins on Facebook
Back in December I read an article about Coca-Cola and the success of its social media activities only to realize I had never ‘liked’ or followed any beverage brand. So I sought out Coke and Pepsi online. The story behind the Coca-Cola fan page is quite interesting and speaks to the social media age. For …
Rupert Murdoch and Twitter: Is Fox’s corporate reputation safe?
Many believe a loaded weapon is perfectly safe when in the hands of a knowledgeable and responsible user. The same could be said of a Twitter account. Be careful where it is pointed when you pull the trigger. Advice 80-year-old Rupert Murdoch, chairman of media conglomerate News Corporation (NewsCorp), would do well to follow now …
Lessons Learned in the Social Media Landscape
I find that in the business of social media and reputation management it is always good practice to observe what others are doing and learn from mistakes along the way. As you can tell from some of my previous blog posts, I keep a close eye on the social media faux pas and pass those observations …
