Category Archives: Social Media and Reputation
Food system issues working their way into everyday communication
Here at Charleston|Orwig, we routinely deal with communications challenges facing the food system. More and more, we’re finding food system discussions that at one point only occurred internally taking place in various public forums. The logical place for these discussions to begin is social media. But now they are finding their way into the most …
When managing corporate reputation, twitter silence isn’t golden
We all make mistakes from time to time, and these days mistakes can become overblown in the social media landscape. That said, if you work at the Federal Communications Commission (FCC) you are probably still questioning what happened to their Twitter chat on September 11th. What started out as a planned event soon became a …
Can Social Media lead to sustainability leadership?
Many companies utilize social media to discuss new products, ongoing events or to answer questions. With looming global issues threatening many of the world’s resources, broadcasting corporate sustainability efforts through social media may be a key piece in drawing new audiences into collaboration. However, such social media is useless unless adapted to fit its intended …
The social media “cringe” and crisis management
I understand why social media exists and that it is the ultimate manifestation of the First Amendment to the U.S. Constitution. And for that reason I love social media. But that’s not what this post is about. It’s about why I also hate social media. Due to the line of work that I’m in, when …
Social media technology: Don’t make it your enemy
Timing is everything. It may sound like a cliché, but it’s not. And nowhere does this simple axiom apply more than in the world of social media. As soon as Twitter became a staple of the way businesses communicate with customers, companies started scheduling tweets in advance. The practice is risky, though well-intentioned. I doubt …