Category Archives: Social Media and Reputation
Keep an Eye on the Next Big Thing, Your Company’s Reputation Will Feel It
There’s a lot of brainstorming that happens within our walls. Whether it’s putting together a pitch for a new client, brainstorming new ideas for an existing one, or cultivating ways to keep our internal culture fresh, we’re constantly thinking, creating and concepting. Advertisers, marketers and communicators are perpetually trying to find a new way to …
My four best takeaways from SXSWi 2013
I probably could cite 40 interesting and useful things picked up at the recent South by Southwest Interactive Festival (SXSWi) in Austin, Texas. Today, I chose four. You might not expect NASA and their Mars Rover to play a part in the Austin technology churn. Surprisingly, they are becoming a major social media force. Streaming …
Don’t let your social media crisis become a #consumercalamity
As professionals in reputation management we know any social media post, however seemingly insignificant, can impact the way people think about your company. Whether it’s a mislabeled product that reaches supermarket shelves or an employee termination gone viral, once an issue openly rears its ugly head on social media, you may already be a step …
Compelling messages win elections – and food debates
Bob Dole ran and lost the race for the White House three times. Why? According to Daren Williams, executive director of communications for the National Cattlemen’s Beef Association (and former Dole campaign staffer), the well-qualified candidate lost because he had no compelling message. That’s right – Dole lost three presidential campaigns to well-placed sound bites. …