Category Archives: Personal Observations
My Food Test: Plant-based breakfasts and lunches seem to do the trick
I’m well into My Food Test and am happy to report that, so far, as long as I stick to plant-based breakfasts and lunches, I can still enjoy meat and fish for dinner. My eight-week food test is designed to measure how different types of meat-based protein for dinner will impact my glucose level, weight …
Are Corporations Truly Socially Responsible?
When I mention to people outside of my professional network what I do for a living—helping companies develop and communicate efforts in the area of sustainability and corporate social responsibility—I often get that familiar scoffing noise. You know the one, the noise of cynicism and disbelief. I do understand their skepticism, however. In an age …
Keep an Eye on the Next Big Thing, Your Company’s Reputation Will Feel It
There’s a lot of brainstorming that happens within our walls. Whether it’s putting together a pitch for a new client, brainstorming new ideas for an existing one, or cultivating ways to keep our internal culture fresh, we’re constantly thinking, creating and concepting. Advertisers, marketers and communicators are perpetually trying to find a new way to …
My Food Test
Working in many corners of the food system as we do here at Charleston|Orwig, daily we sift through oceans of claims, data and opinions. Organic this, vegan that. Meat-filled diets. Plant-based diets. Low carbs, but not too low. We have offices filled with people who are food system experts and it’s dizzying to us. I …
TAAN Worldwide — Inspiration in the Power of Ideas
Most of us attend industry meetings to learn. On occasion, we have the good fortune to be inspired. Last week I was lucky to do both when Charleston|Orwig hosted a meeting of TAAN Worldwide in Austin, Texas. TAAN is comprised of independent communications agencies from around the globe. This was a North American meeting with …