Category Archives: Reputation Management Strategy
Cameras, social media technology, left at Supreme Court’s door
Within the walls of the United States Supreme Court, it’s the 1950s. No, wait. It’s more like the 1940s. The early 1940s. There is quite a hubbub, particularly with the newsies within the Washington, D.C., Beltway, regarding the Court’s failure to allow cameras–or any other kind of relevant technology such as social media–within its walls …
Sustainability criticism and corporate reputation
A recent article in Wired magazine included some tough words from an Amazon executive about Apple and Facebook regarding some of their sustainability initiatives. The criticism, which has the potential to impact the corporate reputations of Amazon (negatively) and Apple (positively), was that some of the recent solar farm efforts were not large enough to make …
Mazda’s corporate reputation and The Lorax’s sustainable car sale
When the Lorax, a famous Dr. Seuss children’s book and now a box-office smash, hit theaters in March it was met with some pretty harsh criticism. Not so much the movie, but some of the advertisers who were cashing in on the ‘green’ theme in the original book and the movie. Mazda was one to …
The Hapless Homeless Hotspot: How Innovation can Undermine Corporate Reputation
If your inspiration comes from music, film or technology it’s likely that South by Southwest (SXSW) is locked into your calendar every year. For these spaces, SXSW in Austin is the venue of choice to connect with peers and share bleeding-edge creativity. Innovations showcased at this year’s festival evoked the same perennial awe-factor we’ve come …
Nike’s success harming corporate reputation?
We’ve seen this before. Fervent displays of brand loyalty that remind us that the word “fan” comes from the word “fanatic.” Usually this kind of behavior reflects positively on a brand, albeit in a somewhat odd manner on occasion. The masses tend to assign positive attributes to a product or service that engenders such a …
