Category Archives: Reputation Management Strategy
Reputation management and the harsh reality of our words
For those of us who make our living working with the news media, it’s a lesson that is learned over and over again and a cautionary tale that bears repeating: Whether you are confronted with a television camera, a microphone or a reporter’s pen and pad, one comment, in context or not, can change your …
Departing from its corporate reputation roots: Disney & punk rock?
This flew well under the radar, but recently I caught wind of what some consider a pretty bizarre offering from Disney, one of the world’s most iconic and well-developed brands. The company that boasts a roster of kid favorites, including classics like Dumbo, Cinderella and Bambi, recently unveiled online a Mickey Mouse t-shirt inspired by …
Reputation management, Ryan Braun and “unnamed” sources
Those who have the misfortune of working within earshot of my office have heard this rant before. As a former reporter, I have an affinity for good journalism and those who practice the craft at a high level. Consequently, when reporters rely solely (or even primarily) on unnamed sources to get a “story” I feel …
Corporate reputation management and the social media trap
Home improvement super-chain Lowe’s learned a tough lesson recently. Be ready when stepping into the social media universe, ’cause everyone is watching. And I mean everyone. Recently, Lowe’s sponsorship through a television ad buy of The Learning Channel (TLC) reality show “All-American Muslim” created a communications firestorm made all the worse by the chain’s effort, …
