Category Archives: Reputation Management Strategy
Sustainable Sourcing and Localizing Your National Brand
During the summer our employees at Charleston|Orwig tend to the company garden, harvesting and sharing excess produce with coworkers and local food banks. Copious amounts of tomatoes, cilantro and peppers appear in the staff room and end up making dinners a lot healthier. While not everyone has access to a staff room full of fresh …
Sustainability and Wearing the Word Out
In strategic communications buzzwords don’t just get an eyeroll; they can apparently cause physical pain (see video above). Once strapped into Adobe’s Matrix-looking brain taser, I bet you’d think twice about firing off any fancy jargon. They call it the BS detector and it’s real. Maybe not in the literal sense, but consumers have their …
Hey Consumers: What Part of “Sustainability” Don’t You Get?
So, it’s been a number of years since the term “sustainability” has made its way into our vocabulary. And certainly, many companies are bending over backwards to identify, report, record and improve upon their individual sustainability metrics. And that’s great news. But still, do consumers even get it? According to the Marketing Sustainability Report released …
Anticipating Perceptions through Definitions
As anyone who has ever had to deliver bad news knows, often it’s not just the news itself that determines how it’s received. As a wall here at Charleston|Orwig says, “It’s not just what you say—it’s what they hear.” As more and more businesses of all sizes are devoting time and money to environmental programs …