Category Archives: Corporate Issues Management
Protect your corporate reputation with a quick media training session in your living room
Every election year I think about this and every election year (it seems) I post about it. Media training and politicians. No one is better at demonstrating an ability to quickly stay on message during a media interview, never repeat the negative and get a point across in quick, 30-second sound bites. It is a …
Corporate Brand Management: Taking Notes From Qwikster
From time to time I stumble across bizarre social media faux pas and I feel the need to share them. Today is no different. After a few turbulent weeks at Netflix following a fairly extreme price increase for users, stories abound about the staggering loss of customers. Some customers went from an $8/month charge to …
Our Moody Media: BP and Gulf Oil Spill
Those of us who have worked in and with the media are used to criticism of those who are tasked with delivering the news. I’ve been on the receiving end of it as a reporter, and I’ve even leveled some criticism at the news media as a public relations counselor. But one area of journalistic …
Just ask BP: Once an issue is owned, it’s owned for life
Well, if it wasn’t official before, it is now. British Petroleum (BP) officially is the sole owner of the worst environmental disaster in history. This may not seem like a terribly revealing take, given how much time America and the world spent last summer watching this catastrophe unfold. What is revealing is this: The report …
Has topic fatigue removed BP from the spotlight?
For all of us who work with or in the news media, topic fatigue is a simple reality of life in the information-saturated 21st century. Regardless of the degree to which a news story continues to have life, there is a point where the public simply gets sick of the topic. If any story was …
