Monthly Archives: February 2012
Corporate reputation & nutrition linked? A curious and interesting move by Cousins
I love Cousins Subs. Since I’m a Cousins “Fan,” I tend to follow their new product offerings very closely. Since I’m a PR guy, I found the latest move by the sandwich chain, which enjoys a sterling corporate reputation in the communities where it does business, very interesting. This morning I was awakened to, during …
Corporate reputation, allow me to introduce you to marketing
In the interest of maintaining transparency and doing the right thing for the right reason, reputation managers and public relations types often will dismiss a topic with a quick “that’s a marketing message,” or something to that effect. While sustainability and other corporate responsibility topics such as “triple bottom line” technically are not marketing messages …
A corporate reputation conundrum: Did the vending machine make me fat?
Or did the dog eat my homework? Frankly, I’ve become so overwhelmed by the topics surrounding food, that I am not sure anymore. I’m not someone who would fall into the category of “health nut,” but I consciously push vegetables and fruits at my family every day and was beginning to buy into the idea …
Check out the hottest new property in social media: Pinterest
Some months ago, my daughter told me about a social media site called Pinterest. She was using it to keep track of design ideas and other visual bits that interested her. As I quickly learned, the name is a spin on the idea that drives the site: virtually pinning photos to virtual boards. I signed …
Reputation management and the harsh reality of our words
For those of us who make our living working with the news media, it’s a lesson that is learned over and over again and a cautionary tale that bears repeating: Whether you are confronted with a television camera, a microphone or a reporter’s pen and pad, one comment, in context or not, can change your …