Media training and politicians.
No one is better at demonstrating an ability to quickly stay on message during a media interview, never repeat the negative and get a point across in quick, 30-second sound bites. It is a skill that is absolutely critical to protecting and forwarding a company’s corporate reputation, just as it’s critical to a politician’s quest for elected office.
With the 24-hour news cycle and the contentious campaigns and elections that we’ll experience in 2012, a quick media training primer is as close as your television.
There are many politicians who are very good at quickly dispensing with a line of questions, then “bridging” to their message. But few are as good at it as President Obama.
So, if you have an interview coming up and want a quick refresher on how to stay on message, just take a quick stroll into the living room and turn on your television.