For the second year in a row, Charleston|Orwig is working with the nonprofit AgChat Foundation to conduct a social media campaign leading into the Thanksgiving holiday. It’s called #FoodThanks. The goal is twofold: 1) Generate chatter and conversation thanking anyone and everyone involved in putting food on our tables. 2) Connect people—using food as a common interest—who otherwise might not encounter one another. Both could be accomplished with a simple tweet, for example, if a farmer retweeted a consumer or vice versa.

The effort is underway now. Those involved plan a final push on Wednesday, November 23rd. Here’s how you can become involved:

If you’re on Twitter, include #FoodThanks in your messages when you tweet about anything related to the food system (or just food). Also, be sure to reach out to others not always in your typical sphere of influence. For example, search out chefs, mommy bloggers, dietitians, farmers, processors … anyone involved with food. Invite them into a conversation with an @ message.

If you’re a blogger, write a #FoodThanks blog of any kind.

Finally, if your social media realm is focused on Facebook, LinkedIn or Google+, use #FoodThanks (and related topics) in your messages.

You can find out more by visiting www.foodthanks.com. You’ll even find a #FoodThanks avatar there if you want to use one.