Yearly Archives: 2010
Green restaurant study validates “Caught in the Act” mantra
Here at the agency, we often counsel clients to “get caught in the act of doing good,” oftentimes to mitigate damage during times of crisis. But today, as companies are increasingly being required by society to “do good,” not just philanthropically but in a more holistic “people, planet, profit” way, this rule of communications becomes …
Child Nutrition Act to shine light on marketing-to-children issue
Today, President Obama is scheduled to sign the Child Nutrition Act into law. It is hard to argue with the law’s objectives–making certain that our kids have access to nutritious food while at school–although some on the political right likely will take issue with the move as a further intrusion of the government into the …
Business Leaders Continue to Find Value in Sustainability
Several colleagues recently attended the annual Business for Social Responsibility (BSR) conference in New York. At the start of the event results from a BSR/GlobeScan State of the Sustainable Business Poll 2010 were released to attendees. The poll was conducted in late fall and sampled 377 professionals representing BSR member companies from around the world. …
Humane washing or just more opposition strategy?
Recently the Humane Society of the United States (HSUS) filed a class action lawsuit against Perdue Farms. The lawsuit alleges that Perdue is falsely advertising products with “Humanely Raised” labels. The Humane Society of the United States detailed the organization’s rationale for the lawsuit in a blog post, taking issue with the animal welfare policies …
Reputation impact from the entertainment world
I blogged a few months ago about various parodies that are appearing on YouTube. The comedic “bits” that target everything from British Petroleum to Brett Favre are starting to have tangible affects on companies’ and organizations’ reputations. While channel surfing the other night, I stumbled upon another corner of the media that seems to routinely, …