The headline might seem rather obvious on this post, at least for business people. Like me, however, you probably only considered the content of what you might tweet when reading it. In his book “140 Characters” Twitter co-founder and author Dom Sagolla (@Dom) takes us well beyond that basic conclusion. He explores tweeting as writing.
How often, for example, have you seriously thought about the structure of your posts versus the challenge of cramming content into the short form? Do you put much time into thinking about how one might inject humor into 140 characters? Irony? Intrigue? Have you ever thought about tweets as poetry? Sagolla has.
The structure of “140 Characters” is somewhat unconventional with short chapters that liberally use posts from Twitter to illustrate his points. Along the way, readers are also exposed to strategies for using Twitter and a wealth of apps that have sprung up around it. A short history of the social media phenomenon provides an intriguing backdrop.