Monthly Archives: September 2010
Tour de Farms provides localvore feast
Some friends and colleagues took part in a great local “foodie” event this past weekend called the Tour de Farms. The full-day event kicked off with coffee and pastries at a local host farm, followed by a 38ish mile bike ride through the beautiful hills of rural southeastern Wisconsin. The ride was organized by Braise, …
Corporate Social Responsibility (CSR) – Do customers really care?
An age-old question indeed—at least as long as CSR has been part of our business lexicon. Clients always want to know whether and how corporate responsibility efforts will impact their bottom line. A recent study commissioned by the Corporate Responsibility Officers Association (CROA) sought to gather insights on this question as part of an overall …
A trip back in time to find a lost connection at the fair
My wife and I spent most of Saturday at the Walworth (Wisconsin) Country Fair. It was a delightful day that brought back many memories while also reinforcing how little most people know about agriculture. As a small-town kid, we kept horses on a local farm in exchange for doing chores, helping to bale hay, running …
For the reputation elite, you need only speak to make news
It is a thing of beauty (with a little bit of healthy envy mixed in) to watch a well-oiled reputation management machine at work. Just such a machine resides in the corporate headquarters of Apple, Inc., in Cupertino, Calif. While business ups and downs of Apple are well-documented, its ability to maintain and grow its …
Social Media down on the farm
My week began Sunday evening as I met with a group of people known primarily to me via Twitter. We are all board members of the AgChat Foundation. It’s an organization focused on social media but in a way that might surprise you. Farmers are our audience. Yes farmers. All of us were in Chicago …