Monthly Archives: September 2010
Win the reputation messaging battle before it’s fought
This isn’t a post about politics. It’s about reputation management strategy. It’s about having the proper strategic intelligence to know what messages your opponent is likely to use and how to remove those options from an opponent’s consideration set. After all, without sound intelligence regarding opposing messages, any contentious communications campaign is doomed. Since it is …
Google at 12–the real significance is what it is not
Other than being a partner at a different agency in a different part of town, I have no idea what I might have been doing on September 27th, 1998. It’s a safe bet that I missed the birth of Google. Most everyone else certainly did. We all now know how significant the launch was. As …
The business case for altruism
Ten years ago, leaders from around the world came together at the United Nations Headquarters in New York to draft and approve a plan to tackle poverty and improve the quality of life of people in our global communities. The resulting document – The United Nations Millennium Declaration – is comprised of eight goals …
"You’re gonna like the way you look, I guarantee it."
Packing for trips is a somewhat torturous process for me. I just hate it. Perhaps it is because I always take workout clothes and need to pack bulky sneakers. It used to be that suits, dress shirts and ties made it annoyingly complex due to sheer volume. Fortunately, those days are gone, or so I …
Messaging getting a little too robotic? The personal touch still works
All the technology and social media tools that are at our disposal today are wonderful. We can receive and disseminate information in the blink of an eye, and here at the agency we take full advantage of the many available technological tools. But, as I traveled from news outlet to news outlet with some clients …