Monthly Archives: July 2010
Social Media Leaders: American Farmers …Yes, Farmers
Some 98.5 percent of those who eat food in America are at least one generation removed from a family member who actually produces it. For most, the gap is many generations more. It’s no wonder that people don’t understand where food comes from or how it is produced. The misperceptions and lack of knowledge extend …
Transparency missing from LeBron’s media circus
We often counsel clients against “greenwashing,” the practice of using activities that only appear to be environmentally responsible as a shield from criticism. Counsel such as this clearly has not reached NBA star LeBron James or any of his handlers. While Lebron’s hour-long infomercial Thursday night on ESPN doesn’t have an environmental twist to it …
Finally an Internet (or is it internet?) content style guide from Yahoo!
The debate has been raging for years around our office: Is it e-mail or email, home page or homepage, Web or web … on and on. Yahoo promises to put the debate to bed today by publishing the first-ever Style Guide for the W…w… I mean that online (Or is it on-line?) place we all …
Has topic fatigue removed BP from the spotlight?
For all of us who work with or in the news media, topic fatigue is a simple reality of life in the information-saturated 21st century. Regardless of the degree to which a news story continues to have life, there is a point where the public simply gets sick of the topic. If any story was …