It’s curious that this blog continues to get hits from searches along the lines of, “What does LEED platinum mean?” Those results on Google could only relate back to a post from September of 2009, “LEEDing the Way to Sustainability.” Dang, I wish we could bottle that logic string of words, links and subject matter focus to use elsewhere.

The LEED hits are curious since our posts are much more likely to be about reputation management, sustainability, social media or other topics. It just goes to show that any search effort must be multi-faceted. While we know some things that do work and some things that don’t, there are others lurking out there that just might.