Monthly Archives: February 2010
Media Serves Up Civics Lesson
If the Founding Fathers could have wrapped their brains around the notion of the Internet and social media, I have to think that Thursday’s Health Care Summit in Washington, D.C., would have been exactly what they had in mind. All the political posturing and grandstanding aside, every American with access to cable television or a …
Join Charleston Orwig in commemorating World Rare Disease Day 2010 (2.28.10)
Over the past months C|O has partnered with Children’s Rare Disease Network to introduce the Global Genes Project, a grassroots effort to raise awareness for kids suffering from rare diseases. There are currently more than 7,000 rare diseases identified, affecting 30 million people in the U.S. alone—and 75 percent of those affected are children. The …
A Reputation Challenge for the Ages
While I relish a challenge as much (or maybe more) than the next person, the reputation management challenge I’m thinking of may fall into the “careful what you wish for” category. Well-known transgressor Tiger Woods, who I understand plays golf from time to time, evidently has an event planned for Friday that is loosely described …
New specialty: Mergers & Acquisitions Communications
Brand equity is unlikely to remain static during a merger or acquisition. It is likely to increase or erode. To help ensure the former, Charleston|Orwig has established a specialty in Mergers and Acquisitions Communications. The M&A; team is part of our reputation management group and counts more than 100 successful transactions among its experience. We’ll …
The Meaning of “Green”
While I was perusing a recent issue of The Sporting News, I reached a personal tipping point regarding the use of the word “green.” I noticed several ads in the magazine all making the same—you guessed it—green claim. In the breakneck scramble to make environment an important part of their positioning, companies and organizations have …