Monthly Archives: January 2010
Toyota’s Sterling Reputation Put to the Test
Last week I shared the misfortune of corporate giant Johnson & Johnson and the troubles they encountered from regulators and the public regarding a slow response to a product recall. We now get the opportunity to witness another member of the brand and reputation elite—Toyota—respond to a crisis in real time. Early yesterday stories were …
Meat eaters. Vegetarians. Kitty cats.
Much of our work is related to food, with clients that stretch from the farm gate to the dinner plate as some like to say. Food production, processing and even consumption spur many debates. Discussions about sustainability, food insecurity, the safety of our food supply and related topics can grow quite heated. This is particularly …
Stumble Even Slightly, Reputation Takes a Hit
Past performance does not guarantee future results. While this statement, or something like it, typically is found in the disclaimer section of investment literature, it also can be applied to crisis communications. It’s a painful lesson that brand kingpin Johnson & Johnson (J&J;) recently learned. Long considered a trusted member of the brand elite, a …
Building a brand for a great cause
Both sides of our business—Reputation Management and Integrated Marketing—are collaborating on a very worthy cause. Perhaps you will join the effort. The organization we’re working with is The Children’s Rare Disease Network. Their title pretty much says what they are, a group to help fight rare diseases that affect children and sometimes adults. As in …
AVATAR: $1 billion. Beautiful. Boring?
We bought our tickets online well in advance. We stood in line to get a decent seat in the packed theater. We watched with a certain amount of “Oh, wow!” marvel as the first 3D special effects played out. And then, well, we were really impressed with how realistic everything appeared to be: crazy, monster-looking …