Monthly Archives: September 2009
“LEEDing” the way to sustainability
It is fascinating to watch the sustainability movement gain traction in all corners of society. The recent announcement of the world’s first platinum LEED-certified multi-tenant building in Chicago brings that notion into sharp focus. The LEED (Leadership in Energy and Environmental Design) certification program was launched in 1998 by the U.S. Green Building Council (USGBC). …
Microsoft's Attempt to Connect to and Analyze Social Media
We hear endlessly about the churning social media conversation. That messy mix of YouTube, Facebook, Twitter, blogs and the like. Our reputation management team here at Charleston|Orwig has been experimenting with a variety of tools to monitor the chatter. We’ve had some success determining who’s saying what about whom and how much. The tools, including …
ISO This, ISO That
First it was ISO 9000 which was all about quality standards. Then ISO 14001 became all the rage as companies scrambled to meet environmental management standards to achieve the coveted certification. Next on the horizon: ISO 26000, an international standard on social responsibility. The International Organization for Standardization (ISO) in Geneva, Switzerland has long been …
Managing reputation where you’d least expect it
Media training sessions are a key part of the many reputation management activities we conduct for clients. Often times we help prepare a corporation’s spokesperson to discuss a contentious issue, or outline a proactive Corporate Social Responsibility (CSR) program the company is launching. Yesterday we found ourselves conducting a seminar for a different kind of …
The business of sustainability
We are in the midst of a sustainability revolution. No longer are environmental concerns the purview of a small group of activists trying to thwart nuclear tests or save an obscure animal species from extinction. Today sustainability is, without question, mainstream. We all (or most of us, anyway) embrace the social benefit to sustainable practices. …