Monthly Archives: August 2009
Intimacy lost?
Admit it, you’ve e-mailed when you should have just picked up the phone and called someone. It’s easier, less personal…less messy than actually engaging with another person. Most of us are also a lot braver online. Isn’t it funny to see the digital bluster fade when you end up face-to-face with someone who dashed off …
Conspicuous Consumption: A Thing of the Past?
We all know that automobile sales have taken a huge hit during this recession. But sales of luxury cars, which once were thought to be resistant to economic slumps, dropped an alarming 21% last year. Is it a wave of the future, or simply a sign of the times? According to the Wall Street Journal, …
Colleges, universities judged on green living
As is the case in nearly any form of public communication, it is not enough to simply make claims. Organizations have to “live” their brand in order to give their claims credibility. We’ve all witnessed “green” messages working their way into the daily language of the global corporate marketplace. Now colleges and universities are getting …
With negotiations wrapping up Google poised to be the digital Alexandria
It appears to be only a matter of time until Google is the world’s largest purveyor of the written word. Thousands of printed pages are being scanned daily (and have been for a number of years). An agreement for legal online sale of individual works and the payment of royalties is almost in place. The …
Save Money. Live Better. Is It Possible to Do Both?
I had the pleasure yesterday of attending the Tempo Milwaukee meeting to hear Lisa Nelson, Senior Manager of Public Affairs for Wal-Mart’s region 41, speak about the company’s sustainability programs. For all the negative comments Wal-Mart has received over the years, I must admit I was impressed with the extent of their efforts. A few …