Corporate Social Responsibility (CSR) activities still are seen in some quarters as corporate misdirection. This thinking comes from the notion that there is no business rationale for good deeds, so CSR activities can’t be “real.” Thankfully, the number of adherents to this philosophy continues to shrink as more and more businesses recognize and embrace CSR as a pathway to business success.

While perusing the Harvard Business Review online—in my view the world’s most valuable source of business news and insight—I encountered a great blog post that summarized a three-point rationale regarding how and why CSR is a prized business philosophy.

As we often counsel our clients, stressing the business benefit of CSR only enhances a company’s reputation and adds credibility to the message.

It is good to see more and more corners of the business world embracing this philosophy.