Monthly Archives: January 2009
Rules for Reputation Management
Quick: What do you stand for? Unfortunately, many companies and organizations cannot answer that question in short order. Some can’t answer given all the time they might want. Charleston|Orwig has developed a series of ten Rules for Reputation Management. These tenets have been developed over decades and refined through strategic application. Not every rule applies …
Young People Working for Change
[youtube=http://www.youtube.com/watch?v=pWBNZZE3698] This video was recently showcased by the group Youth Noise. While I might not agree with all their positions, I have to say that a group called Youth Noise has an interesting approach to getting young people involved in community. I stumbled across them the other night after they showed up as a follower …
People Stood and Stared. Really.
A friend of mine in the corporate world had connections 25 years ago and would have been able to get a new Mac for me for the bargain price of $2,100. I thought about it even though I didn’t have anywhere near that kind of money to spend. Some guys did succumb to technology fever …
The "Sensible Environmentalist"
I wasn’t quite sure what to expect when I sat down next to Patrick Moore, one of the co-founders of Greenpeace. Moore and I were at a private dinner hosted by Bayer Environmental Science, a CharlestonOrwig client. He was the guest of honor and would be speaking at a Sustainability Symposium the next day. As …
When Others Speak, You Can Be Quiet
[youtube=http://www.youtube.com/watch?v=YkPxPon9REg] New York magazine, The Detroit Free Press, New York Newsday, dozens of online media outlets–any marketer or brand would be delighted for prominent and positive coverage in such properties. So, clothing retailer J. Crew must have been shrieking with delight after seeing hundreds of inauguration stories similar to the one above. They received for …